Greg Brisendine

Measuring Success Greg Brisendine

Key Performance Indicators (KPIs) are indispensable for measuring business, but if they don't serve a larger mission, it's easy to lose sight of why you're measuring in the first place. Tracking the dynamic relationship between mission and measurement, this book is logical, approachable, and filled with relatable anecdotes. Greg Brisendine has provided strategic and measurement consulting to Fortune 100 companies and to small startups. In all cases, he starts by finding out what's important to those leaders. From there, he maps a path to their KPIs. That mission-driven approach is what he brings to this book. Measuring Success is an indispensable tool for anyone with the ambition to affect change - from new managers to seasoned leaders.