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Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage
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Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage
Examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. Coverage includes digital advertising, consumer behaviour, and e-commerce.
370 pages
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 20. september 2019 |
| Opprinelig utgitt | 2020 |
| ISBN13 | 9781799800354 |
| Utgivere | IGI Global |
| Antall sider | 370 |
| Mål | 150 × 220 × 20 mm · 1,30 kg |
| Språk | Engelsk |
| Redaktør | Meral, Yurdagul |
