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Advanced Introduction To Advertising Patrick De Pelsmacker
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Advanced Introduction To Advertising
Patrick De Pelsmacker
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
192 pages
| Media | Bøker Bok |
| Utgitt | 25. januar 2022 |
| ISBN13 | 9781802200904 |
| Utgivere | Edward Elgar Publishing Ltd |
| Antall sider | 192 |
| Mål | 216 × 139 × 13 mm · 256 g |
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