Doug Walton

Generating Change Doug Walton

What if you could change your organization or community without being in charge of it?This book offers fundamental, science-based, practical approaches for you to create change in any kind of human organization. It is packed with advice, techniques, and concepts in a concise, easily learnable format that you can apply to your situation, whether as a business, non-profit, government agency, church, or local community. Many of the popular myths about how human change works are debunked. Learn to craft a compelling message about the change, convene a core group, architect collaboration with others, build agreements in large groups, understand the motivations or fears of stakeholders, and develop commitment to the change. Each change situation is different, and the methods in this book will enable you to assess the conditions and design an effective strategy for change.