What Successful People Do in Social Media

In What Successful People Do in Social Media, you will learn through real-life examples and a growing body of research about how you can boost your career through social media. You will learn about the power of personal branding-what it is, why it's imperative in today's world, and how to build a compelling brand for yourself. You will learn which social networks to invest your time in, how to build a broad and diverse network, and what content to share to establish yourself as a thought leader in your field. You will learn the secret to fitting social media into your busy life, and how to be consistent, persistent and efficient in your approach. Using the techniques I've learned over the last decade, I will also show you how to give back to others and help you, your colleagues, and your companies succeed. For more than a dozen years, I was a vice president of Corporate Communications and Marketing at Fortune 100 companies. On New Year's Day 2015, I launched a blog about the future of corporate communications. My blog evolved into an exploration of how professionals build their careers through social media. Now I write, research, consult, speak, and teach about what successful people do in social media. In this book, I give you the roadmap to achieve your own career dreams, one post at a time.