Lidiya Asenova Daskalova

Managing Foreigness Lidiya Asenova Daskalova

Managing Foreignness - is written for managers of multinational companies seeking a better understanding of the concept of liability of foreignness and the possible strategies to counter this phenomenon. - examines the strategies suggested by the two main theories focusing on the liability of foreignness - the resource-based view and the institutional theory. - goes beyond the strategies suggested by these theories and provides the reader with some more points of view on this matter. - outlines the steps which multinational companies' managers could undertake in order to counter the problems related to their foreignness in a particular context. - focuses on the benefits of foreignness that international companies' managers could use to compete successfully in a certain foreign for them market. - presents practical advice for such managers.