Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments - Management for Professionals - Ralf T. Kreutzer - Bøker - Springer Nature Switzerland AG - 9783030138226 - 16. mai 2019
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Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments - Management for Professionals 2019 edition

Ralf T. Kreutzer

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Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments - Management for Professionals 2019 edition

Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans.

260 pages, Bibliography; 104 Illustrations, color; 12 Illustrations, black and white

Media Bøker     Innbunden bok   (Bok med hard rygg og stivt omslag)
Utgitt 16. mai 2019
ISBN13 9783030138226
Utgivere Springer Nature Switzerland AG
Antall sider 260
Mål 165 × 241 × 22 mm   ·   582 g
Språk Engelsk  
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