Competitive Branding Strategies: Managing Performance in Emerging Markets - Rajagopal - Bøker - Springer Nature Switzerland AG - 9783030249359 - 8. oktober 2020
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Competitive Branding Strategies: Managing Performance in Emerging Markets 2019 edition

Rajagopal

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Competitive Branding Strategies: Managing Performance in Emerging Markets 2019 edition

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively.


288 pages, 7 Illustrations, black and white; XXV, 288 p. 7 illus.

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 8. oktober 2020
ISBN13 9783030249359
Utgivere Springer Nature Switzerland AG
Antall sider 288
Mål 415 g
Språk Tysk  

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