Fortell venner om denne varen:
Transgenerational Marketing: Evolution, Expansion, and Experience Rajagopal 2020 edition
Pris
NOK 1.489
Bestillingsvarer
Forventes levert 25. nov - 3. des
Julegaver kan byttes frem til 31. januar
Få varsel om nye utgivelser fra Rajagopal
Legg til iMusic ønskeliste
eller
Finnes også som:
Transgenerational Marketing: Evolution, Expansion, and Experience
Rajagopal
This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.
298 pages, 14 Illustrations, black and white; XXIII, 298 p. 14 illus.
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 3. desember 2019 |
| ISBN13 | 9783030339258 |
| Utgivere | Springer Nature Switzerland AG |
| Antall sider | 298 |
| Mål | 220 × 156 × 23 mm · 518 g |
| Språk | Tysk |
![Cover for Rajagopal · Unmasking Invisible Challenges in Entrepreneurship: Five Game Changer Models - Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies (Innbunden bok) [2024 edition] (2024)](https://imusic.b-cdn.net/images/item/original/523/9783031636523.jpg?rajagopal-2024-unmasking-invisible-challenges-in-entrepreneurship-five-game-changer-models-palgrave-studies-of-entrepreneurship-and-social-challenges-in-developing-economies-innbunden-bok&class=scaled&v=1757947959)
![Cover for Rajagopal · Inclusive Businesses in Developing Economies: Converging People, Profit, and Corporate Citizenship - Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth (Innbunden bok) [2022 edition] (2022)](https://imusic.b-cdn.net/images/item/original/163/9783031122163.jpg?rajagopal-2022-inclusive-businesses-in-developing-economies-converging-people-profit-and-corporate-citizenship-palgrave-studies-in-democracy-innovation-and-entrepreneurship-for-growth-innbunden-bok&class=scaled&v=1694209705)
![Cover for Rajagopal · Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior (Innbunden bok) [1st ed. 2022 edition] (2022)](https://imusic.b-cdn.net/images/item/original/119/9783031042119.jpg?rajagopal-2022-agile-marketing-strategies-new-approaches-to-engaging-consumer-behavior-innbunden-bok&class=scaled&v=1653817110)
![Cover for Rajagopal · Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness (Innbunden bok) [2021 edition] (2021)](https://imusic.b-cdn.net/images/item/original/822/9783030770822.jpg?rajagopal-2021-crowd-based-business-models-using-collective-intelligence-for-market-competitiveness-innbunden-bok&class=scaled&v=1621991002)
![Cover for Rajagopal · Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives (Innbunden bok) [2021 edition] (2020)](https://imusic.b-cdn.net/images/item/original/802/9783030516802.jpg?rajagopal-2020-sustainable-businesses-in-developing-economies-socio-economic-and-governance-perspectives-innbunden-bok&class=scaled&v=1597234907)
![Cover for Rajagopal · Competitive Branding Strategies: Managing Performance in Emerging Markets (Innbunden bok) [2019 edition] (2019)](https://imusic.b-cdn.net/images/item/original/328/9783030249328.jpg?rajagopal-2019-competitive-branding-strategies-managing-performance-in-emerging-markets-innbunden-bok&class=scaled&v=1611640135)
![Cover for Rajagopal · Business Dynamics in North America: Analysis of Spatial and Temporal Trade Patterns (Innbunden bok) [1st ed. 2018 edition] (2017)](https://imusic.b-cdn.net/images/item/original/053/9783319576053.jpg?rajagopal-2017-business-dynamics-in-north-america-analysis-of-spatial-and-temporal-trade-patterns-innbunden-bok&class=scaled&v=1514754519)
![Cover for Deborah Morrison · Brave Work in the Age of Climate Change: A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times (Pocketbok) [2022 edition] (2027)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for David Kergel · Qualitative Educational and Bildungs Research (Innbunden bok) [2nd Second 2026 edition] (2027)](https://imusic.b-cdn.net/images/item/original/171/9783032186171.jpg?david-kergel-2027-qualitative-educational-and-bildungs-research-innbunden-bok&class=scaled&v=1778118707)
![Cover for Martin O. Steinhauser · Computational Multiscale Modeling of Fluids and Solids: Theory and Applications in Computational Science - Graduate Texts in Physics (Innbunden bok) [Fourth Edition 2026 edition] (2027)](https://imusic.b-cdn.net/images/item/original/396/9783032255396.jpg?martin-o-steinhauser-2027-computational-multiscale-modeling-of-fluids-and-solids-theory-and-applications-in-computational-science-graduate-texts-in-physics-innbunden-bok&class=scaled&v=1780455123)
