Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data - Synthesis Lectures on Information Concepts, Retrieval, and Services - Bernard J. Jansen - Bøker - Springer International Publishing AG - 9783031419324 - 6. september 2023
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Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data - Synthesis Lectures on Information Concepts, Retrieval, and Services 2024 edition

Bernard J. Jansen

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Understanding Audiences, Customers, and Users via Analytics: An Introduction to the Employment of Web, Social, and Other Types of Digital People Data - Synthesis Lectures on Information Concepts, Retrieval, and Services 2024 edition

The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics.

152 pages, 27 Illustrations, color; 1 Illustrations, black and white; XIX, 152 p. 28 illus., 27 illu

Media Bøker     Innbunden bok   (Bok med hard rygg og stivt omslag)
Utgitt 6. september 2023
ISBN13 9783031419324
Utgivere Springer International Publishing AG
Antall sider 152
Mål 498 g
Språk Tysk  
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