Fortell venner om denne varen:
International Marketing Research: A Transformative Approach V. Kumar 2024 edition
Bestillingsvarer
Julegaver kan byttes frem til 31. januar
International Marketing Research: A Transformative Approach
V. Kumar
This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only accounts for the recent developments in the scope and extent of global marketing research, but also examines advances in both quantitative and qualitative research techniques, and the impact of the Internet on research in the global environment. It includes coverage of all phases involved in designing and executing global marketing research -- from analyzing the nature and scope of the research to the preliminary stages, gathering data, designing the questionnaires, sampling, and presenting the data.
Numerous country-specific examples and case studies will add to the understanding of the concepts laid out in the book. This edition features updates related to leveraging the power of AI, Internet of Things, machine learning, blockchain, robotics, the metaverse, and otheremerging technologies that are impacting the way in which marketing research is performed. With an instructor’s manual as well as PPT slides covering major topics within the chapters, in addition to numerous cases, this text provides the most current and relevant information about the global marketing research industry and outlines the necessary techniques that can guide researchers in their work.
607 pages, 26 Illustrations, color; 17 Illustrations, black and white; X, 390 p. 30 illus.
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 11. juli 2024 |
| ISBN13 | 9783031546495 |
| Utgivere | Springer International Publishing AG |
| Antall sider | 611 |
| Mål | 154 × 230 × 39 mm · 940 g |
| Språk | Engelsk |
![Cover for V. Kumar · Transformative Marketing: Combining New Age Technologies and Human Insights - Palgrave Executive Essentials (Pocketbok) [2024 edition] (2024)](https://imusic.b-cdn.net/images/item/original/360/9783031596360.jpg?v-kumar-2024-transformative-marketing-combining-new-age-technologies-and-human-insights-palgrave-executive-essentials-pocketbok&class=scaled&v=1717819880)
![Cover for V. Kumar · Valuing Customer Engagement: Strategies to Measure and Maximize Profitability - Palgrave Executive Essentials (Pocketbok) [Second Edition 2024 edition] (2024)](https://imusic.b-cdn.net/images/item/original/989/9783031432989.jpg?v-kumar-2024-valuing-customer-engagement-strategies-to-measure-and-maximize-profitability-palgrave-executive-essentials-pocketbok&class=scaled&v=1725079081)
![Cover for V. Kumar · Trematode Infections and Diseases of Man and Animals (Pocketbok) [Softcover reprint of hardcover 1st ed. 1999 edition] (2010)](https://imusic.b-cdn.net/images/item/original/523/9789048151523.jpg?v-kumar-2010-trematode-infections-and-diseases-of-man-and-animals-pocketbok&class=scaled&v=1408605817)
![Cover for Food and Mental Health: The Link between Diet and Neurological disorders: A Curated Literature Overview (Innbunden bok) [2024 edition] (2027)](https://imusic.b-cdn.net/images/item/original/091/9783031469091.jpg?2027-food-and-mental-health-the-link-between-diet-and-neurological-disorders-a-curated-literature-overview-innbunden-bok&class=scaled&v=1788186815)
![Cover for Transmission Electron Microscopy: The Companion Volume (Pocketbok) [Second Edition 2026 edition] (2027)](https://imusic.b-cdn.net/images/item/original/916/9783031807916.jpg?2027-transmission-electron-microscopy-the-companion-volume-pocketbok&class=scaled&v=1780320082)
![Cover for Daniel Schatz · Sweden’s Relations with Israel and the Palestinians: An Untold History (Innbunden bok) [2024 edition] (2027)](https://imusic.b-cdn.net/images/item/original/321/9783031720321.jpg?daniel-schatz-2027-sweden-s-relations-with-israel-and-the-palestinians-an-untold-history-innbunden-bok&class=scaled&v=1774494645)
![Cover for T. S. Venkatesh · Strength of Materials: Volume I: Concepts, Problems & Solutions (Innbunden bok) [Second Edition 2027 edition] (2027)](https://imusic.b-cdn.net/images/item/original/846/9783031955846.jpg?t-s-venkatesh-2027-strength-of-materials-volume-i-concepts-problems-solutions-innbunden-bok&class=scaled&v=1778114493)
![Cover for Ram S. Jakhu · Sustainable Development in South Asia: The Role of Space Technologies, Laws and Policies - Space and Society (Innbunden bok) [2025 edition] (2027)](https://imusic.b-cdn.net/images/item/original/620/9783031713620.jpg?ram-s-jakhu-2027-sustainable-development-in-south-asia-the-role-of-space-technologies-laws-and-policies-space-and-society-innbunden-bok&class=scaled&v=1788186816)
![Cover for Deprived Caste Across Major Religions in India: Demography and Socio-Economic Wellbeing (Innbunden bok) [2024 edition] (2027)](https://imusic.b-cdn.net/images/item/original/025/9783031765025.jpg?2027-deprived-caste-across-major-religions-in-india-demography-and-socio-economic-wellbeing-innbunden-bok&class=scaled&v=1790617067)