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Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies Softcover reprint of the original 1st ed. 2015 edition
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Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies
This book presents current research on boundary spanning elements. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective.
179 pages, 17 black & white illustrations, biography
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 5. oktober 2016 |
| ISBN13 | 9783319350165 |
| Utgivere | Springer International Publishing AG |
| Antall sider | 173 |
| Mål | 155 × 235 × 10 mm · 258 g |
| Språk | Tysk |
| Redaktør | Malhotra, Neeru |
| Redaktør | Purani, Keyoor |
| Redaktør | Sahadev, Sunil |
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