A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process". A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources.

358 pages, biography

Media	Bøker Pocketbok (Bok med mykt omslag og limt rygg)
Utgitt	11. oktober 2014
ISBN13	9783642423789
Utgivere	Springer-Verlag Berlin and Heidelberg Gm
Antall sider	358
Mål	155 × 235 × 20 mm · 587 g
Språk	Engelsk
Oversetter	Clark, Anthony