Kumar

Corporate and Brand image among T Kumar

Doctoral Thesis / Dissertation from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: none, , course: M. Phil in Management, language: English, comment: This timely book on "Corporate and Brand image among Telugu dailies" investigated various aspects related to brand image and corporate image of news papers such as coverage of news, improvement in comprehensiveness, price, readability, availability, reaching of time, paper quality, bias, quality of printing and picture etc. This book will be quite useful to the print media and journalists for improving their brand image and circulation and to improve the quality of news. Finally it is much helpful for the researchers in Management and the students of Journalism. , abstract: Unlike the global print industry, which is moving towards digitisation and showing a negative growth year on year, the Indian print media industry is going strong and is expected to continue similarly. The print industry in India, with over 90 million copies in circulation daily, is one of the largest in the world, second only to China (130 million copies). Though there are efforts towards digitization and conversion to online readership, but there has not been much progress. Most newspapers have an online presence and a growing view count on their portals, but hard copy still remains the preferred mode to access news. A significant change in this trend is not expected over the next five years. Overall, the size of this industry was INR 178.7 billion in 2010, registering a growth of 10.7% over INR 161.5 billion in 2009. The Indian print industry is projected to grow by 9.6% over the period 2010-15 and is projected to reach an estimated INR 282.0 billion in 2015 from the present estimate of INR 178.7 billion in 2010. Newspaper will continue to have a major share in the print market. Especially on telugu media, it is observed that the amount of knowledge for conceptual enrichment or