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Recovery Management in Business-to-Business Markets: Conceptual Dimensions, Relational Consequences and Financial Contributions 2014 edition
Kristian Doescher
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Recovery Management in Business-to-Business Markets: Conceptual Dimensions, Relational Consequences and Financial Contributions 2014 edition
Kristian Doescher
Since prior research on recovery management has been mostly related to business-to-consumer (B2C) markets and business-to-business markets (B2B) reflect significantly different characteristics, a context-specific approach to handle product or service failures in B2B markets is required by researchers and practitioners alike.
307 pages, 31 black & white illustrations, 26 black & white tables, biography
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 23. april 2014 |
| ISBN13 | 9783658056360 |
| Utgivere | Springer |
| Antall sider | 290 |
| Mål | 148 × 210 × 18 mm · 408 g |
| Språk | Fransk |
Se alt med Kristian Doescher ( f.eks. Pocketbok )