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Online Growth Options for Retailers Schu 1st ed. 2017 edition
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Online Growth Options for Retailers
Schu
Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers.
136 pages, 8 black & white illustrations, biography
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