International Retailers' Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment - Handel und Internationales Marketing Retailing and International Marketing - Lukas Morbe - Bøker - Springer - 9783658220686 - 3. mai 2018
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International Retailers' Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment - Handel und Internationales Marketing Retailing and International Marketing 1st ed. 2018 edition

Lukas Morbe

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International Retailers' Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment - Handel und Internationales Marketing Retailing and International Marketing 1st ed. 2018 edition

Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local implementation, local consumers' perceptions as well as the wider country- and format-specific environment.

165 pages, 11 Illustrations, black and white; XXI, 165 p. 11 illus.

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 3. mai 2018
ISBN13 9783658220686
Utgivere Springer
Antall sider 165
Mål 231 g
Språk Tysk  

Se alt med Lukas Morbe ( f.eks. Pocketbok )