Remote Service Technology Perception and Its Impact on Customer-Provider Relationships: An Empirical Exploratory Study in a B-to-B-setting - Applied Marketing Science / Angewandte Marketingforschung - Stefanie Paluch - Bøker - Springer Fachmedien Wiesbaden - 9783834931009 - 23. september 2011
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Remote Service Technology Perception and Its Impact on Customer-Provider Relationships: An Empirical Exploratory Study in a B-to-B-setting - Applied Marketing Science / Angewandte Marketingforschung 2012 edition

Stefanie Paluch

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Remote Service Technology Perception and Its Impact on Customer-Provider Relationships: An Empirical Exploratory Study in a B-to-B-setting - Applied Marketing Science / Angewandte Marketingforschung 2012 edition

Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers' holistic remote service experience and derives theoretical propositions that reflect main influence factors.

419 pages, 54 black & white illustrations, 19 black & white tables, biography

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 23. september 2011
ISBN13 9783834931009
Utgivere Springer Fachmedien Wiesbaden
Antall sider 419
Mål 148 × 210 × 23 mm   ·   539 g
Språk Engelsk   Tysk  

Se alt med Stefanie Paluch ( f.eks. Pocketbok )