Understanding Proactive Customer Orientation: Construct Development and Managerial Implications - Dennis Herhausen - Bøker - Springer Fachmedien Wiesbaden - 9783834931016 - 31. august 2011
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Dennis Herhausen
Understanding Proactive Customer Orientation: Construct Development and Managerial Implications 2011 edition

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Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.

186 pages, 10 black & white illustrations, 25 black & white tables, biography

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 31. august 2011
ISBN13 9783834931016
Utgivere Springer Fachmedien Wiesbaden
Antall sider 186
Mål 148 × 210 × 13 mm   ·   276 g
Språk Engelsk   Tysk  

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