Mohammad Ali Sarlak

Barriers of E-commerce Acceptance in Export: Co-structure, Content and Context Categories Mohammad Ali Sarlak

The 21th Century is an internet era. The life is moving toward virtualization in this era of time. At this condition, businesses are acting globally. If a businesses' doesn't apply this opportunity and doesn't move toward e-commerce; it will convert to a serious threat! For preventing this event, the infrastructures of e-commerce implementation must be provided and its barriers must be identified. This causes the facilitating of globalization. This book is a Meta analysis for identifying the barriers of e-commerce acceptance and its implementation in export companies in the three category (3C) model. In addition to the discussions about e-commerce and export concepts', this investigates the effects of export on the impressions taken from E-Commerce. This book helps SMEs to eliminate e-commerce barriers and to provide infrastructure for thinking and acting globally. The practical suggestions are provided to companies. Also the mentioned models, theories, and processes of e-commerce in the book will help managers of companies, faculty, students and researchers of business managements to further their knowledge on the processes and the practices of e-commerce and export.