Shahryar Sorooshian

E-ticketing: Airline Consumer's Behavior Shahryar Sorooshian

The purpose of this book is to identify factors affecting intention to use e?ticketing system by Airline passengers. This study applies an adoption model of integrating the UTAUT model with motivational and de-motivational factors in order to assess Airline e-ticketing system. Data analyzed indicates that performance expectancy, facilitating conditions, social influence, price saving, time saving and Perceived risk significantly affect on airline passengers ?intention to use e-ticketing system even though perceived risk has a negative significant effect where perceived enjoyment and effort expectancy risk has a negative significantly affect on airline passenger?s intention to use e-ticketing system. Travel agencies and tour operators can improve their e-ticketing systems by considering findings.