Florian Mattner

Facebook Audience Insights Florian Mattner

The popularity of Facebook is driving more and more companies to run marketing campaigns through this channel. Facebook Audience Insights helps companies do this by using filters to identify the right audience for the marketing object in question. In this book, the individual functions are explained and associated potential benefits are shown. In addition, the company's operational tasks related to customers and markets and current challenges related to digitalization are reviewed in order to identify further possible areas of application for Facebook Audience Insights. The procedure for the introduction and use of Facebook Audience Insights will be presented using an event-driven process chain.