Phyllis Gbango

New forms of advertising inserts Phyllis Gbango

The advent of the Internet has changed the way we live, communicate, get information, buy and consume. Online advertising appeared in 1994 in the United States and in 1996 in France. In 1996, the Internet as we know it had just been born on the other side of the Atlantic and its use was spreading at a phenomenal rate. The world was entering a new era of speed, immediacy, accessibility, and pandemic spread of information, coupled with the opening of borders. This same era is followed by the craze for miniaturization in computing, telephony, but also in reading. In the following years, the population will provoke the implosion of the traditional model, forcing professionals to trade traditional advertising creation for the provision of services. Online advertising is the object of all the covetousness, such that the medium is saturated. In this context, how can companies renew themselves?