Jeffrey Baumgartner

Anticonventional Thinking: the Creative Alternative to Brainstorming Jeffrey Baumgartner

People have been criticising brainstorming for years, but no one has come up with a truly different, working alternative ? until now. In this authoritative and entertaining book, Jeffrey Baumgartner explains why brainstorming does not work and presents an innovative, new creative thinking process: anticonventional thinking. Along the way, he explains: - How and why anticonventional thinking works. How we build creative ideas in our mind. - How highly creative people think differently to others. - What inhibits creative thinking ? and it is not criticism! - A step-by-step process for using anticonventional thinking alone or in teams. The secret to success in implementing creative ideas. - And much more. Anticonventional Thinking is a book that is rich in explanations, examples and cartoon illustrations.