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Chinese Multinationals Jean-paul Larcon
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Chinese Multinationals
Jean-paul Larcon
Examines the rise of Chinese companies in international markets. This book provides an overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management.
350 pages, illustrations
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 23. oktober 2008 |
| ISBN13 | 9789812835598 |
| Utgivere | World Scientific Publishing Co Pte Ltd |
| Antall sider | 300 |
| Mål | 150 × 226 × 16 mm · 444 g |
| Redaktør | Larcon, Jean-Paul (HEC Paris, France) |
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