The Power of Friendship for Business Success

This is a book about the power of friendship and how you can use this formula to bring greater success to your relationships in business. I wish to share with you, the reader, formulas that are the basis of (near) perfect friendships. First, realize that we are living in an age of the impersonal approach to the bottom line which is results through greater positive interactions. This applies as much to business like any other life endeavor. If you are to succeed at any meaningful level, you must adjust and change your objective to effective marketing techniques before getting to the end of the sales. You must bring value to the prospect to lead him or her to the promised land of a successful transaction.