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Tofu Tiger: The Marketing Plan David Waller 2. utgave
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Tofu Tiger: The Marketing Plan
David Waller
Shows how to write a marketing plan in an interactive and electronic format. This CD-ROM contains instructions required to develop a plan, and software to allows students write a plan directly onto a word file. It also contains instructions on presenting a marketing plan; 3 case studies and links to marketing organisations world wide.
| Media | Spill CD-ROM |
| Antall plater | 1 |
| Utgitt | 30. oktober 2003 |
| ISBN13 | 9780074713891 |
| Label | McGraw-Hill Education |
| Mål | 125 × 140 × 10 mm · 150 g (Estimert vekt) |
