Zombie Loyalists: Using Great Service to Create Rabid Fans

Publisher Marketing: Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls Zombie Loyalists, fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends to do the same. Looking at exceptional companies like the Ritz Carlton, Commerce Bank, and Starwood Hotels, as well as smaller businesses to turn their customers into Zombie Loyalists, he shows how you can create your own customer army." Review Citations: Publishers Weekly 12/01/2014 (EAN 9781137279668, Hardcover) Contributor Bio:  Shankman, Peter Peter Shankman is the author of Nice Companies Finish First and the founder of Help a Reporter Out (HARO), the largest free source repository for journalists in the world. He is also the founder and CEO of The Geek Factory, Inc. His PR and social media clients have included AmEx, Sprint, the US Department of Defense, Royal Bank of Canada, Snapple, Walt Disney World, and many others. Contributor Bio:  Huggins, Jason Jason Huggins is a test engineer at Google, Inc. and currentlylives in Mountain View, California. He is the creator of Selenium, across-platform, cross-browser web automation framework. He enjoysprogramming with dynamic languages, namely Python, JavaScript, Ruby, HyperTalk, and Io. Jason once dreamed about starting a roboticscompany, but realized he's better suited to programming thanmechanical engineering. He occasionally blogs atjrandolph.com/blog/