Fortell venner om denne varen:
Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling Christoph Burmann Third Edition 2025 edition
Pris
NOK 549
Bestillingsvarer
Forventes levert 25. sep - 2. okt
Få varsel om nye utgivelser fra Christoph Burmann
Legg til iMusic ønskeliste
eller
Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling
Christoph Burmann
The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment.
| Media | Annen N/A (Ukjent medium) |
| Utgitt | 16. juli 2025 |
| ISBN13 | 9783658483142 |
| Label | Springer Fachmedien Wiesbaden |
| Antall sider | 321 |
| Mål | 240 × 168 × 21 mm · 556 g |
| Språk | Tysk |
![Cover for Handbuch Anarchismus 1: Leben, Werke und Wirkungsgeschichte (Innbunden bok) [1. Aufl. 2021 edition] (2028)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Patrick Ulrich · Governance, Compliance und Risikomanagement: Leitfaden fur wertschopfungsorientierte Unternehmensfuhrung (Pocketbok) [1. Aufl. 2021 edition] (2027)](https://imusic.b-cdn.net/images/item/original/959/9783658078959.jpg?patrick-ulrich-2027-governance-compliance-und-risikomanagement-leitfaden-fur-wertschopfungsorientierte-unternehmensfuhrung-pocketbok&class=scaled&v=1486362269)
![Cover for Nina Baur · Verlaufsmusteranalyse: Entwurf einer prozessorientierten Methodologie (Pocketbok) [2. Auflage 2024 edition] (2027)](https://imusic.b-cdn.net/images/item/original/989/9783531198989.jpg?nina-baur-2027-verlaufsmusteranalyse-entwurf-einer-prozessorientierten-methodologie-pocketbok&class=scaled&v=1490013382)
![Cover for Niklas Luhmann · Schriften zur Organisation 6: Kommentar • Verzeichnisse • Register von Ernst Lukas und Veronika Tacke (Innbunden bok) [1. Aufl. 2022 edition] (2027)](https://imusic.b-cdn.net/images/item/original/355/9783658234355.jpg?niklas-luhmann-2027-schriften-zur-organisation-6-kommentar-verzeichnisse-register-von-ernst-lukas-und-veronika-tacke-innbunden-bok&class=scaled&v=1590392582)
![Cover for Stefan Hunziker · Research Design in Business and Management: A Practical Guide for Students and Researchers (Pocketbok) [Third Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/440/9783658527440.jpg?stefan-hunziker-2026-research-design-in-business-and-management-a-practical-guide-for-students-and-researchers-pocketbok&class=scaled&v=1788248334)
