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Writing Marketing
Stephen Brown
Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word.
272 pages
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 24. august 2005 |
| ISBN13 | 9781412902663 |
| Utgivere | SAGE Publications Inc |
| Antall sider | 272 |
| Mål | 235 × 158 × 16 mm · 416 g |
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